Starbucks Releases Their First Energy Drink

Starbucks Releases Their First Energy Drink

     Starbucks recently launched a fresh drink, quite different from what they have formerly created. It is the “Starbucks Baya Energy,” a caffeinated energy drink, containing no coffee.  

   Coming in three different flavors; Mango Guava, Raspberry Lime, and Pineapple Passionfruit, these drinks are now being sold for the price of $2.89. The new 12-ounce can of Baya Energy has 160 milligrams of caffeine-containing 90 calories. Baya gets its caffeine from the coffee berries and fresh beans according to CNet. 

 In a press release, Starbucks said the drinks are “crafted from caffeine naturally found in coffee fruit and antioxidant vitamin C for immune support to give consumers a boost of feel-good energy.” The three drinks comprise carbonated water, white grape juice concentrate, beta carotene, green coffee bean extract, and around 22 grams of cane sugar according to www.cnet.com

For many years, Starbucks has been continually deliberating new ideas regarding expanding its menu. Chanda Beppu, the vice president of Channel Development Americas at Starbucks stated, “Over the years, we’ve continued to identify new and exciting ways to expand our ready-to-drink portfolio and saw an opportunity to complement our existing coffee beverage lineup with Starbucks BAYA Energy, the brand’s first beverage to launch in the energy category.” (https://news.yahoo.com)  

Baya is currently available to purchase worldwide in grocery stores, retail and convenience stores, gas stations, and online. Beginning March 1st, 2021, Baya will be accessible in all US Starbucks stores.