Hollister 60-70 Stores

Hollister 60-70 Stores

Arthur Martinez, Abercrombie’s recently appointed chairman,  Abercrombie and Finch expects to “close between 60 and 70 stores in the U.S.” this year, according to wsj.com.

Many of those “will be Hollister locations,” Martinez stated. The company said last month that it planned to lower the cost of Hollister goods and more clearly distinguish the chain from the Abercrombie brand, according to wsj.com.

Hollister is most known for the inspiration, of their t-shirt, for the movie “The Wild One” featuring Marlon Brando. During the 1947 motorcycle rally a riot broke out that was, of course, sensationalized by the media and began the “outlaw” motorcycle gang image. Hollywood caught wind of this story and also caught “The Wild One” in 1953, according to sgehrman.wordpress.com.

In an effort to hold onto all customers regardless of whether they can afford Abercrombie and Fitch’s “well-known expensive price tags”, the “parent company” created Hollister. Hollister sales are a 10% difference from Abercrombie and Finch.  Originally, the company made the prices lower and more affordable at the surf-style shop, according to ppcorn.com.

Hollister Co., often advertised as Hollister, is an American lifestyle brand owned by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the “parent brand” through its “SoCal style wear,” according to Los Angeles Times.

“Despite rumors that the clothing line was named for the town or a popular surf spot near Santa Barbara, Abercrombie & Fitch created a storyline to project a Southern California beach vibe to go with the surf-wear line.” The story states the store was founded by J.M Hollister in the year 1922 as a Pacific merchant shop in Southern California, according to Los Angeles Times.