Brandalism in Paris

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World leaders met in the U.N. summit in Paris last Monday to discuss climate change and the association with terrorist attacks. When instead they were bombarded by fake advertisements about the climate change meeting, according to the Huffington Post.

These fake advertisements, more known as brandalism, were set up like billboards throughout the city. Among the pieces of brandalism was a fake ad for Volkswagen stating, “We’re sorry that we got caught.” Reminding people of their latest emissions scandal.

The pieces of brandalism mocks how corporations want to sponsor the climate meetings, when in fact, it is these companies that continue to cause the environmental problems. Problems such as, pollution, greenhouse gas emissions, and over-productions, states the Huffington Post.

Joe Elan, a creator of a brandalism piece, says,  “Because the advertising industry force feeds our desires for products created from fossil fuels, they are intimately connected to causing climate change. As is the case with the Climate talks and their corporate sponsored events, outdoor advertising ensures that those with the most amount of money are able to ensure that their voices get heard above all else.” Reported By the Huffington Post.