California Collegiate Athletes Will be Able to Earn Endorsement Money

The Senate Bill signed by California Governor Gavin Newsom will be effective starting January 1, 2023.


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Lebron James praised Newsom for signing NCAA bill and changing “countless” lives.

 California Governor Gavin Newsom has signed Senate Bill 206, also known as “pay to play”, which will allow all collegiate student-athletes to be paid through endorsements. The bill will go into effect starting January 1, 2023, according to The New York Times.

The New York Times states, “Under the California measure, thousands of student-athletes in America’s most populous state will be allowed to promote products and companies, trading on their sports renown for the first time. And although the law applies only to California, it sets up the possibility that leaders in college sports will eventually have to choose between changing the rules for athletes nationwide or barring some of America’s sports powerhouses from competition.

 Governor Newsom believes that, all student-athletes should make a profit off of their talent. He, “…attacks the National Collegiate Athletic Association’s long-held philosophy that college athletes should earn a degree, not money, for playing sports…,” (The New York Times

Governor Newsom then said, “Every single student in the university can market their name, image and likeness; they can go and get a YouTube channel, and they can monetize that,…” He believes, “The only group that can’t are athletes. Why is that?” 

According to CNN, NBA champion Draymond Green believes that the NCAA is a dictatorship. He believes that it isn’t fair that the colleges can make money off of any of the student-athletes, but the athletes, for the most part, can’t take money from anyone other than family. He states, “…or you are ineligible, your suspended, but yet these colleges can go or the NCAA, can go and make a ton of money off of these student-athletes, that’s, that’s a dictatorship.” 

 Green believes that it is unfair for the colleges to take all the profit from the student-athletes and the students get none of it. He thinks that, most students have a hard time through college money wise and he believes that especially at a student’s time at college, if students could make a profit from sponsors, the students time at college would be easier financial wise. The money will not be coming from anyone’s direct pocket. Green doesn’t see what the problem is if the college athletes get paid, explained Green in the CNN interview. 

 Many colleges and universities oppose the concept of “pay to play” because these same institutions of higher learning  about $100 million dollars from televising many of their sports on television. NCAA is over a billion dollar industry from television revenue and championship game tickets. If they were to pay college athletes for playing sports and for the use of their name then they would  lose a lot of money. Most of the college coaches on average are paid 2.5 million dollars a year, if the law did come out then coaches would be paid less, according to LA Times.

The new law attacks the National Collegiate Athletic Association’s long-held philosophy that college athletes should earn a degree, not money, for playing sports. That view, also under assault in several other states and on Capitol Hill, has held up even as the college sports industry swelled into a behemoth that generated at least $14 billion last year, and as athletes faced mounting demands on their bodies and schedules. (The New York Times

In an interview with The New York Times, Newsom described the law as, “… a big move to expose the farce and to challenge a system that is outsized in its capacity to push back.”  

The NCAA (National Collegiate Athletic Association), believes that allowing California collegiate athletes to earn money while competing will create a hardship for those states that do not have the same type of law in place for their colleges and universities. This will cause confusion to the other colleges around the country not getting paid.

Only California will pass the law for the athletes to get paid. An article from ESPN, titled, “California defies NCAA as Governor Gavin Newsom Signed into Law Fair Pay to Play Act,” Arizona State football coach Herm Edwards told ESPN in August that the new law will give California many recruiting advantages. “Edwards, who competes against four California universities in the Pac-12 Conference, said the ability of athletes to make money would create a major recruiting advantage for schools in the Golden State,” Reported ESPN. 

Many coaches around the rest of the country feel that in 2023, most collegiate athletes  will want to go to schools in California because of the “pay to play” advantage. However, according to CBS News with the article, “California to Let College Athletes Make Money, Defying NCAA,” reported that  “New York and Florida, will soon pass similar legislation so student-athletes can be compensated for their abilities and likeness. Two lawmakers in South Carolina have already announced plans to do so.”

What is certain is that the controversy and concern over the ramifications of this new California law will continue to have effects nationwide. . In The New York Times, Newsom stated, “This is gonna change college sports for the better.” In contrast,  the NCAA, the Pac-12, and some universities including California, Stanford, and Southern California didn’t want this law to be passed because it can make them ineligible to compete in showcase events like men and women’s basketball tournaments, and College Football playoffs