Nike Loses Steph Curry To Under Armor

photo courtesy of

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At the start of his career Steph Curry, point guard for the Golden State Warriors, signed with Nike the premier sports apparel label, but later joined Under Armour after what could only be described as the worst sales pitch ever by Nike.

“The pitch meeting, according to Steph’s father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as ‘Steph-on,’ the moniker, of course, of Steve Urkel’s alter ego in Family Matters,” reported to ESPN. “I heard some people pronounce his name wrong before,” says Dell Curry. “I wasn’t surprised. I was surprised that I didn’t get a correction.”

It got worse from there. A PowerPoint slide featured Kevin Durant’s name, presumably left on by accident, presumably residue from repurposed materials,” reported “I stopped paying attention after that,” Dell says. Though Dell resolved to “keep a poker face,” throughout the entirety of the pitch, the decision to leave Nike was in the works.”

“Nike had every advantage when it came to keeping Curry. Incumbency is a massive recruiting edge for a shoe company, as players often express a loyalty to these brands their NBA franchises might envy. And Nike wasn’t just any shoe company. It’s the shoe company that claims cultural and monetary dominance over the sneaker market,” reported

According to Nick DePaula of The Vertical, “ Nike has signed 68 percent of NBA players, more than 74 percent if you include Nike’s Jordan Brand subsidiary. In the 2012 Olympics, Mike Krzyzewski, a Nike endorser, coached an entire roster of 11 Nike-signed athletes and Kevin Love, who merely wore the shoes.”

“If Nike got a do-over with what it knows now, there is no doubt that it would give Curry whatever he wanted. The Warriors superstar has made three consecutive All-Star teams, won the 2014-15 NBA MVP Award—and is all but a lock to repeat—and led his team to a championship last season. Any company would love to have an athlete with that resume on its side—but at the time of the negotiations, Curry had just started putting things together,” reported

Steph has extended his contract for 8 years, till 2024, make 4 million dollars purely off the under armor endorsements. His contract with the Golden State Warriors which extends for 2 more years and he will make 11 million dollars for both years.