Apple Going Green

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Apple is now converting its data centers that house the server computers with all information for music files, applications, and other content such as iTunes, iMessage, and iCloud, to 100% renewable energy,  according to

“We strive to create products that are the best they can be in every way. Products that are beautiful, easy to use, and powerful,” stated Tim Cook, CEO  of Apple, on

“And the same passion for innovation goes into how we think about environmental responsibility. It’s why we work tirelessly to reduce impact on climate change, find ways to use greener materials, and conserve the resources we all need to thrive,” added Cook. “And while we’re proud of the progress we’ve made, we know that we can still do better. It won’t happen overnight. But we can work to get better every day.”

The data centers are being converted to run on a combination of solar, wind, and geothermal power sources as a result of a “D” rating Greenpeace, an environmentally based non profit organization, according to

Apple’s largest data center in Maiden, North Carolina, now boasts a 100-acre solar farm that became fully operational in December, and has met Apple’s goal of producing 60 percent of the power needed at the center, stated Justin Lloyd-Miller of

Simply in energy efficiency alone, Apple is beginning to separate itself from the likes of Hewlett-Packard and Dell.

The innovations aren’t simply about energy efficiency, but cost-savings too, and that can translate into meaningful improvements in more investor-oriented priorities like profits and margins. For example, take the 20 inch iMac introduced last spring, according to Jim Goldman of

Apple engineers improved the energy efficiency of the device by 30 percent, particularly when it sits in idle mode, cutting greenhouse gas emissions by 18 percent, added Jim.

Apple calculated that over the course of a 4 year period, or the anticipated lifetime of the iMac, the energy improvements alone from this one product would be enough to offset all the emissions from all Apple facilities around the world for more than a year, Goldman also stated.

To learn more about Apple’s environmental movements, visit