Mars Inc. Decides to Remove Artificial Coloring From All Candy Products Over The Next 5 Years

Mars Inc. Decides to Remove Artificial Coloring From All Candy Products Over The Next 5 Years

expoknews.com

“Soon, when consumers ‘Taste the rainbow’ in a bag of Skittles, they’ll be tasting an all-natural rainbow. Mars, Inc. has announced plans to remove all artificial colors from its human food products as part of what it says is a commitment to meet evolving consumer preferences.” reported candyindustry.com.

Some of the artificial dyes that will be removed from the candies are Red 40, Yellow 5, and Blue 1. Scientists suspect that the ingredients in these dyes can cause cancer, ADHD, and allergies according to foodsafetynews.com.

Finding new dyes to replace the old ones isn’t an easy task and Mars Inc. estimates that it will take five years to make these changes, reported abc7ny.com.

“This happened because consumers — particularly parents — have been bugging Mars, the FDA and anyone who would listen to get the synthetic dyes out of food. People spoke in relentless opposition and Mars knew it had to follow consumer demands or else profits would suffer.” reported thrive.suntimes.com.

“Our consumers are the boss and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars,” stated the CEO of Mars Inc., Grant F. Reid.

“From M&M’s and Skittles to Juicy Fruit and Combos, all of the company’s chocolate, gum, confection, food and drink businesses will be affected by the change.” reported abc7ny.com. Artificial dye free Mars candy is on its way.