The ‘Blackfish’ Effect Sinks SeaWorld Stock

Photo courtesy of

Photo courtesy of

“SeaWorld’s stock took a nosedive, with fewer ticket sales and lower second-quarter earnings,” reported “SeaWorld posted a 1.5 percent drop in revenue last quarter and shares dipped more than 30 percent one morning, an indication that investors are aware of the controversy surrounding the company and the 2013 documentary ‘Blackfish.’ ”

“Blackfish” is “The story of Tilikum, a captive killer whale that has taken the lives of several people, underscores problems within the sea-park industry, man’s relationship to nature, and how little has been learned about these highly intelligent mammals,” according to which gives the  2013 film a 98% positive rating.

A petition asking Southwest Airlines to end its decades-old partnership with SeaWorld has been circulated by Robin Merritt, a 24-year-old marketing and social media professional.  The petition, signed by more than 27,000 people and accompanied by a protest, was delivered to Southwest at its headquarters in Dallas, reported

“Southwest has been a cheerleader for SeaWorld for a long time, doing promotions together,” Merritt said. “And without partners like Southwest, SeaWorld wouldn’t be able to keep separating orca families and using killer whales for entertainment.”

But on the other hand, SeaWorld believes  that “Blackfish employs false and emotional manipulative sequences concerning the collection and separation of killer whales” according to “Through stock footage and video mismatched to the narrative, the movie implies that SeaWorld collects killer whales from the wild and separates mothers and calves.  NEITHER IS TRUE,” the company reports.

“SeaWorld is still feeling the ‘Blackfish’ effect as the company’s shares fell a whopping 22 percent over the past year, down 33 percent last Wednesday alone,” stated