The New Bracelet Trend: Craft Jewelry with a Purpose

The+New+Bracelet+Trend%3A+Craft+Jewelry+with+a+Purpose

www.tradesy.com

“Alex and Ani create meaningful, eco-conscious jewelry and accessories to empower the light in you. We share a passion for the well-being of our planet, our communities, and our individual paths,” according to Alexandani.com. Their products are designed and manufactured in America. The company sold $230 million worth of these amulets.
Alex and Ani was founded in 2004 by Carolyn Rafaelian and named for her two eldest daughters. Its bangles, necklaces, earrings and rings are available in 40 Alex and Ani stores in the United States, and in 1,500 other retail outlets around the world. According to a company spokesperson, the company moved over 18 million units “between 2012 and 2013.”

First, the products themselves are manufactured in America. Second, the symbols featured in their designs “carry their own energy and are accompanied by a meaning,” according to alexandani.com. Lastly, each design is intended to “empower the wearer and reflect the unique qualities of the individual.”

Another bracelet trend is Lizzy James’s bracelets. James states on her website, “At the end of 2011, I was at a crossroads. I had just been diagnosed with breast cancer and needed a mastectomy. My work as a studio photographer, a physical job involving heavy cameras and equipment, would no longer be possible. I had to switch career paths. I discovered the world of jewelry crafting.”

“To keep busy during my medical treatment, I took a range of jewelry design classes in the local area. The materials and jewelry making techniques were as varied as the teacher and class participants. Designing and making jewelry was the perfect solution,” James explained.

The natural dye used in the bracelets leather wraps has a slightly uneven variegated color making it look “casual and organic,” according to lizzyjames.com. It “wears the longest, compared to the metallic and gloss leather finishes.” The metallic and gloss finishes have a “brighter and consistent color.” The metals in the Lizzy Metal Wrap bracelets are made out of silver plate with “99.5% sterling silver, brass plate, 22k gold plate, sterling silver and stainless steel. All metals are lead and nickel free,” according to lizzyjames.com.

Lizzy James’s bracelets are available on Amazon and the the prices range from $50-$250. Alex and Ani bracelets are available at Nordstrom for $28.