Red Ribbon Week at BYMS: “A Time to Focus on Positive Choices”

Photo Courtesy of

Photo Courtesy of

“Red Ribbon Week is a time to focus on positive choices; choices that are good for our physical and mental health. There is great power when all members of the school focus on making positive choices,” stated BYMS Principal, Ken Valburg, about the week long campus event, October 26th through October 30th.

The week began as BYMS leadership students gave every student a red ribbon bracelet as a pledge to stay drug free . On October 27th, students and staff celebrated with  “Wear Denim Day.” On Thursday October 29th, students wore red. Finally on Friday, October 30th students wore costumes to school with a minimum day.

Red Ribbon Week was developed to influence students to make positive  choice and refrain from using drugs, alcohol, tobacco, and violence . It is a campaign in October in the United States. Red Ribbon week was started after a man named Enrique S. Camarena was kidnapped, tortured, and brutally murdered. He was one of the workers at the Drug Enforcement Administration (DEA) and an was undercover investigator. Camarena  he was on the verge of finding a multi-billion dollar drug pipeline but then he was kidnapped and killed, according to

In, Calexico, California, Agent Camarena’s home townt, the public outpouring of support turned in to” an organized community response in which citizens donned red ribbons,” according to

The citizens of Calexico “became a voice for prevention in order to reduce the demand for illegal drugs and illegal use of legal drugs in America,” added the source.

 The Red Ribbon Campaign was adopted the following year by the California State PTA. In 1988, Red Ribbon Week was recognized nationally with President Ronald and First Lady Nancy Reagan serving as the Honorary Chairs, reported