Red Ribbon Week: Drug Use is Life Abuse

Red ribbon week at Bernardo Yorba Middle School, celebrated during October 27, through October 31, is promoting drug-free life styles for students”by creating an opportunity to focus on positive choices and take away per pressure from drugs,” stated BYMS Principal Ken Valburg.

Leadership began the week with a red bracelet  bracelet handout on Monday. On Tuesday the campus participated in  crazy hair day, followed by  Wear Red Day on Wednesday  and  “Wear Your Halloween Costume to School” on Friday. “I think it is good to compete in spirit days to show school spirit as well as saying no to drugs,” said Delaney Durham, leadership student.

Red Ribbon Week is an alcohol, tobacco and other drug and violence prevention awareness campaign observed annually in October in the United States. Red ribbon week began after the kidnapping, torture and brutal murder of Drug Enforcement Administration (DEA) Agent Enrique “Kiki” Camarena in 1985. Agent Camarena had been working undercover in Guadalajara, Mexico for over four years, according to

According to, “The Red Ribbon Celebration brings millions of people together to raise awareness regarding the need for alcohol, tobacco and other drug and violence prevention, early intervention, and treatment services.”